So how to find a clear chain operation orientation and explore a suitable chain business development model is another problem needs to be solved. According to its own development conditions, what Qixing can do are as followings:Firstly, to make full use of Heilongjiang’s agricultural advantages of resource,technology, and talents, creating brand products and famous brand enterprises with unique characteristics of the black land and culture; Secondly, to orient on creating value for consumers, rely on science and technology, base on cultivating green ecological healthy food series and start monopoly chain system of market development; Thirdly, to develop and introduce technology green agricultural products and by-products further procession, taking further steps of building the flagship brand of “health, safety, trust”, enlarging influence of products; Fourthly, to develop the four major industries of super rice canopy,ecological pig breeding, Qixing No.1 organic rice and green ecological fruit vegetables,effectively integrating the four major industries and coordinating whole development; Fifthly, to construct a safe food production base, to ensure the safety of agricultural production and consumption,stackable planter to promote Qixing brand value and enterprise competitiveness; Finally, to achieve building a great brand,expanding the four major industries, creating farm industry development pattern of national bases of food production security step by step.

The development goal of the four big industries is not just to advance hand in hand, but to take the strong points of others to make up the one’s own weak points, thus share complementary advantages and keep coordinated development,so as to play a scaled effect, avoiding redundant construction. Meanwhile，by taking advantage of the “effective working” strategy of the General Agricultural Reclamation Bureau for a favorable policy, Qixing should Vigorously promote innovating and driving methods of development, and actively cultivate and develop new sources of growth. On the other hand, Qixing should also develop agricultural product processing services, actively and steadily extend and develop upstream and downstream industry chain of four big industries as the core, support the construction of gathered base of four major industries,attach enough importance to reasonable layout of coordination among four industries and finally form complementary advantages and coordinated industrial structure of development. According to the development foundation and goal of the four industries, Qixing should give full play to regional advantages,integrate and make full use of all the favorable resources of scientific research,information and talents. With all of these as helpful conditions, Qixing should then build a modern agricultural industry structure of four wings of super rice canopy, ecological pig breeding, Qixing No.1 organic rice and green ecological fruits and vegetables planting integrated on High-end research development,production and marketing, promoting coordinated general development of four major industries.

Qixing should pay great attention to the future development trend of needs of crowd customers, such as the industrial crowds of people coming together with the perfecting chain of industry, and another out-of-regional crowds of people brought by construction of transportation hub, as well as crowds of tourists, etc. Qixing should look forward into the future beyond the current situation, creating product value in a maximum way. Besides, Qixing should rely on the typical agricultural industry base such as “national agricultural science and technology demonstration garden” and “land reclamation modern agricultural demonstration zone” and so on, vertical grow rack considering modern agricultural industry structure, Qixing should integrate unique product, scientific and technological innovation, leisure tourism and humane spirit as its brand connotation, strive to highlight the brand of “health, security, trust”, consequently shaping the wholeness of “Qixing farm” regional industry brand image, strengthening regional brand radiation, and influence of the farm and its product brand. Qixing should rely on its own resource advantages of ecological environment,human culture, science and technology, policy support to build brand product extension planning.

Focusing on people’s health, it should make effort to expand and extend product line, enrich product variety, do deep and through green healthy products completing and perfecting the brand product system. What is more is that it should position on medium-end and high-end market, gradually narrow the low-end market by reducing low-end product line, correspondingly,the high-end product line will be extended and finally to enter the high-end market, so as to raise their profit level, strive to become one of China’s founders and leaders of green healthy products. To build the farm products marketing system, Qixing should start from the perspective of efficiency improvement, agricultural products market demand characteristics and the change of consumer’s choice behavior, explore its own development marketing model according to the characteristics of farm industry and the positioning of the product, establish a marketing strategy and policy system of agricultural products set on basic content of the brand strategy and green marketing.